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Certification seals explained

Certification seals are displayed on almost everything you buy. What these seals actually mean in practice however may be different from what their names suggest. In this article, we will give you a brief overview of the high-quality seals awarded to a number of our products.


The bright, sweet aroma is followed by soft roast notes and a hint of fruit. Certified Fairtrade, Organic and Rainforest Alliance.

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The EU Organic Logo aims to help consumers identify organic products quickly and easily.

The following organic terms are protected by law, which provides assurance to consumers:

  • organic
  • controlled organic
  • organic agriculture
  • biodynamic
  • bio-organic


The following organic terms are not protected by law, and so may mislead consumers:

  • from controlled cultivation
  • from state-approved farms
  • monitored by independent bodies
  • unsprayed
  • no spray
  • from integrated agriculture
  • contract cultivation
  • from alternative farming methods
  • from environmentally-friendly cultivation



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